Wednesday, October 2, 2013

COULD THIS BE THE END OF THE ROAD FOR BLACKBERRY PHONES?


Could this be the end for blackberry Smart phone company? 

You may recall that RIM has had it very tough keeping with the chase on the smart phone business prior to its launch of its latest z series, but that launch whihc saw the pioneer of the 'smart phone' roll out some exotic phones that promised not only a come back but a place amongst the top five current players in the smart phone world can be termed a mirage- a dream that might never come through for the smart phone giant, as feelers from the tech world monitored a day ago suggested that the smart phone company is willing to sell to a Canadian firm that is buying the company over, and taking it private, where their priority will no longer be end user and consumer products:

  " True to its recent prediction, BlackBerry lost over $1 billion last quarter
With any luck, the new move to take the company private can turn things around.

It’s official, folks—BlackBerry lost over $1 billion last quarter.

Just as the company had predicted as recently as a week ago, Canada’s favorite struggling handset maker is in trouble. Specifically, in the company’s second fiscal quarter of 2014, it lost $1.049 billion, compared to a loss of $753 million the previous quarter.

During this period, a substantial portion of the company’s revenues came from sales of 3.7 million BlackBerry 7 handsets, which are being phased out anyway."


BlackBerry actually blames itself for some of the harsher-than-expected competition, claiming that delays in the release of features for BlackBerry Enterprise Service 10 kept business customers from committing to the new phones early. BES 10, the company's enterprise security and management platform, didn't ship until just before the release of the Z10. BlackBerry's analysis seems to be that while enterprise customers (that the company could have counted on in the past to scoop up boatloads of new handsets) were waiting, many of them got impatient and jumped ship to Android or Apple or just sat on their hands and waited for things to play out.

Another source puts it more succinctly;

“We are very disappointed with our operational and financial results this quarter and have announced a series of major changes to address the competitive hardware environment and our cost structure,” said Thorsten Heins, President and CEO of BlackBerry, in a statement. “While our company goes through the necessary changes to create the best business model for our hardware business, we continue to see confidence from our customers through the increasing penetration of BES 10, where we now have more than 25,000 commercial and test servers installed to date, up from 19,000 in July 2013.”

Blackberry delayed launch of its Z10 series, and a flop in it is causing the company to private.
BlackBerry is set to become a private company in a deal worth $4.7 billion.

Fairfax Financial Holdings Ltd., the company leading the charge to acquire BlackBerry, told the Globe and Mail on Thursday that the equity part of the offer would be “oversubscribed.”

“We’ve got more than we need,” Watsa told the Canadian newspaper. “We’ve got a lot of interest in it.”

for more of the story click here

No comments:

Post a Comment